Baker Rub’n’Smoke
Baker Rub’n’Smoke is about sharing our passion for BBQ with as many people as possible. It’s a promise of authentic taste, inspired by our roots, designed to enhance every cut of meat.
But what exactly is a rub? At Baker Rub’n’Smoke, it’s a masterful blend of perfectly balanced spices, ready to transform an ordinary piece of meat into a memorable culinary experience. Each product is designed to awaken the taste buds and make every bite an exceptional moment…
Baker Rub’n’Smoke: spices with character, local know-how, and a passion that can be tasted.
Steven and Sabrina
Committed entrepreneurs, they joined forces, ideas, and a love of good taste to create an authentic brand inspired by the pleasure of cooking, entertaining, and sharing. Their close bond is reflected both in their recipes and in their approach: with heart, rigor, and creativity.
Baker Rub N Smoke is the result of a project built by two people, driven by passion, collaboration, and the desire to offer delicious products that bring people together. A company that reflects their image: genuine, warm, and unapologetic.
TEAM
Sabrina Rouillard
Sabrina Rouillard
Originally from Sherbrooke, Quebec, she has been an entrepreneur in the field of medical transcription since 2017, specializing in forensic transcription. Her experience in a hospital setting allowed her to develop in-depth expertise in several medical disciplines, as well as strong professional standards and excellent command of French, both written and spoken.
Creating his own business strengthened his entrepreneurial profile in an environment where precision, confidentiality, and consistency are paramount. This experience shaped a structured, methodical, and quality-oriented approach.
Driven by a passion for gastronomy and authentic flavors, she naturally became involved as a co-owner of Baker Rub'n'Smoke. She actively participates in the brand's development, ensuring product consistency, quality content and image, as well as strategic direction. Her organizational skills, attention to detail, and unwavering commitment contribute to sustainable growth, while ensuring that each product embodies the authenticity, craftsmanship, and high standards that define Baker Rub'n'Smoke.
Steven Fecteau
Steven Fecteau
Originally from New Brunswick and a graduate in administration from Université Laval, Steven built part of his career in Quebec, where he founded Falco Transport before selling the company and returning to settle in Lac Baker, near his family. Driven by an entrepreneurial spirit, he then joined Sunnymel in Clair, New Brunswick, first as a continuous improvement coordinator, then as HR Director. He now holds the position of General Manager.
In parallel, Steven is pursuing several projects that he is passionate about. He is co-owner of Falco Housing Solutions, a company specializing in tiny houses, glamping domes and the development of tourist complexes internationally; co-owner of SUPTOGO, an innovative paddle board rental service via autonomous distributors; and co-owner of Baker Rub'n'Smoke.
With Baker Rub'n'Smoke, Steven is dedicated to creating an authentic Canadian spice brand, inspired by local flavors and culinary expertise. His role encompasses both product development and the overall vision of the company: to offer high-quality, simple, flavorful blends designed to enhance the pleasure of cooking, from home BBQs to large meals with friends.
Deeply involved in his community, Steven is also vice-president of the board of directors of the Edmundston Regional Hospital Foundation and treasurer of CBDC Madawaska.